5 startups disrupting eating and drinking habits at Montreal Grand’ Messe

We, humans, have never been so self-conscious about the way we eat, for better or for worse! We eat differently, we seek innovations in the products we choose, we want to be healthier, but while having fun! If you recognize yourself in the “we”, you should discover these 5 Montreal startups.

Innovation MTL discovered them during Fondation Montreal Inc. annual event, La Grand’ Messe. For this 3^rd edition, 100 startups were gathered to present their newly crafted products to investors, media, influencers, and the general public.

Mushup coffee

Do you also have that colleague who decided to cut off his coffee consumption because he was experiencing chest pains, insomnia, anxiety? Perhaps he or she would be interested in Mushup coffee… quality and fair trade coffee beans, roasted in Montreal, but without all the negative effects of coffee thank to a magic ingredient: mushrooms! Not magic mushrooms, but medicinal mushrooms extracts that add healthier virtues while enhancing the taste of coffee beans. Who knew that the coffee industry still had room for innovation? Try it out, it is delicious (and the branding is gorgeous too)!

Cultur’ dough

Eating is about so much more than feeding yourself or even indulging, it is about living new experiences. If you cannot afford a trip to an exotic destination perhaps you can at least experience that change of scene during a handful of seconds by biting in one of Cultur’ dough cookies. You can jump from Japan to the Mediterranean, from Mexico to the Middle East, without any visa, directly from your taste buds to your imagination. For those who seek something different from regular cookies, it is definitely worth it.

Choco de Lea

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Chocolate is a guilty pleasure in so many ways: it is rarely fair trade, it is a calorie bomb, it uses animal products, and often comes in non-recyclable packaging. Léa wants to solve (almost) all these problems with her craft chocolate bars. Using soya milk and gourmet ingredients, she advocates a more responsible consumption of chocolate. We had the opportunity to taste the camomile and cherry flavoured white chocolate. It was surprisingly delicious. It is brand new, so follow her adventures on Instagram!

Haumana

Haumana produces baobab natural energy bars. If you wonder what a baobab is, it is a tree that grows in Africa. People there consumes the citrusy fruit that comes from the tree after drying it and making a powder out of it. It is said to have true health benefits. Haumana is working with a cooperative of women in Senegal to produce their vegan, raw and gluten-free energy bars. The light sour taste gives it a funky twist. And don’t worry, there is an option with chocolate too, it is available here.

Blue Pearl Distillery

Last but not least, if you want to make that old gin & tonic look rejuvenated and more exciting, while supporting a Montreal based company, Blue Pearl Distillery has created a surprising, delicious and funny product to try. With 100% Quebecois ingredients, their Bleu Royal gin has a flowery flavour (it is distilled with juniper berries and coriander) and a natural blue color (apparently it comes from the butterfly pea flower) and… when you mix it with (1642) Tonic, it becomes pink. More than an ordinary liquor, Blue Pearl wants to offer experiences, and magical ones, preferably. You can find Bleu Royal gin at the SAQ.

Hibiscus drinks from Africa made in Montreal

Montreal is a multicultural city and celebrates diversity in many aspects. Diversity can take the form of innovations, curiosity and sustainability. When it comes to the food industry, the city has known a real boom in innovations over the past years. A new drink is now entering the market for non-alcoholic beverages: Hibisko.

African flavors, made in Montreal

Hikmath is a dynamic, ambitious Montrealer who decided to become an entrepreneur and make other Montrealers discover her favourite drink, coming directly from her home country, Benin (West Africa).

Hibisko comes from the world “hibiscus”, a red flower that is emblematic of tropical destinations, but that can also be used in infusions. Hibiscus tea has been consumed in many parts of the world for ages – in Egypt it is called Karkade, in the Caribbean it is agua de Jamaica, and in West Africa, it is called Bissap and it is a traditional drink appreciated for its sweet and sour taste and deep red color.

I had never thought of entrepreneurship before. My parents wanted me to be a doctor.

After growing up in Africa (Cote d’Ivoire and Benin), and studying in France, Hikmath came to Montreal for a fresh start: she began her studies at HEC in 2012 and after graduating, started working in IT. All along the way, she brewed bissap at home, keeping her habits from childhood.

An unquenchable thirst for new products

As Hikmath experienced life in a corporate world, the idea of making a business out of her hobby kept growing in her mind and she saw a fit with the market:

Montrealers love testing new drinks and new products that are healthy and locally made.

Given the current trend of kombucha (cf. Mannanova) and cold-pressed juices (cf. LOOP juices), such products definitely fit with consumers’ expectations and the growing demand for attractive and tasteful non-alcoholic products that are not produced and bottles thousands of miles away.

Hibisko offers three types of flavours: El Classico (a blend of hibiscus and mint infusion), Phoenix (a blend of red and white hibiscus with maple syrup, lemon an cinnamon) and Senshi (a mix of hibiscus, ginger and baobab extract)

Home-made drinks. Home-made everything!

Yes, it is that simple: during the summer of 2018, Hikmath officially quit her job and started being a full-time entrepreneur. She went through a training in Hygiene and food safety and got a license from MAPAQ and she was officially allowed to start making and selling her product. All items are 100% home-made: the hibiscus is brewed, bottled, labelled, straight from Hikmath’s kitchen.

Selling the products online and at special events is a first step. The packaging is also subject to improvement and there is a lot to be done in sourcing raw materials. But I need to feel at ease with my product, take one step after the other, and be open to advice and positive criticism.”

For now you can buy Hibisko drinks online and follow the journey on social media.

Tero: Designing products for more sustainable habits

Elizabeth Coulombe and Valérie Laliberté are two Product Design students who made the choice of entrepreneurship to bring their innovative and sustainable design to the world. Elizabeth talks about human-centered design, sustainability and R&D.

Building on the recycling trend

The idea emerged as Elizabeth and Valerie were doing their Bachelor in Product Design, a new programme at Laval University (Quebec City). They had to work on resolving a social or environmental issue.

In Quebec City we do not have an organized compost collection system from the city. People who want to compost have to take lessons but it is not so well-known. We wanted to design a new product that would make composting easier.

A similar product was already designed in Korea – the Food Cycler is a machine that grinds food waste to reduce it up to 90% of it’s original volume and make it odourless. Indeed, food waste management is already well-advanced in South Korea, where the government initiated a “pay as you trash” policy: the heavier your trash bag, the more you pay.

Composting with style

Drawing inspiration from Korea, the two Quebec students started designing a smaller and more ergonomic product:

We want Tero to be like another household appliance, something that you will feel comfortable leaving on your kitchen table.

Closing the loop of the circular economy

The final product should turn one kilo of food waste into 100 grammes of fertilizing powder within three hours through a dehydration process – it is a quick and odourless process.

We worked with agronomists and academics to find the best way to recycle food waste. We did not want to burn it. The dehydration process allows to retain all the nutriments to use as a fertilizer for gardening

It is one goal to design an innovative product, it is a completely different one to launch your first company after only three years of studying! The two entrepreneurs are still studying today – Elizabeth is doing an MBA – and working with engineers to make the best and most affordable product (through partnerships with Solutions Novika and the Center for industrial research support in Quebec – CRIQ), But entrepreneurship is also about finding investments, selling products, marketing….

From designers to entrepreneurs

We remain designers – we always focus on putting the user at the center of conception and development.

When the product is finalized, you will be able to order it through a crowdfunding campaign. In the mean time, you can follow Tero’s adventures on their website or Facebook page.

Bringing sustainable collaboration to freelancers in Montreal

Job seekers are increasingly choosing freelancing over traditional employment. Millennials are embracing the concept so they can work directly from their bed. How is this a real opportunity for innovating collaboration? Pierre-Luc Thivierge, a Montreal entrepreneur has decided to develop his own tool for optimal collaboration

Freelancing, for better or for worse

Today, 2.18 million Canadians are part of the gig economy – including freelance, contract and other temporary workers (BMO, 2018). By 2020, 45% of Canadians will be self-employed, almost have of the workforce (Intuit Canada, 2017). There are several benefits to this condition that include autonomy, control and work-life balance. However, being a freelance can sometimes be difficult – financially (no benefits medical, dental, disability) and psychologically (no long-term perspectives, absence of colleagues).

In Canada, many initiatives exist for structuring freelancing: job websites (Workhoppers, Glassdoor, to mention only a few), dozens of Facebook groups, and even a freelance union but what if you could find all these services at once?

Pierre-Luc has been a freelancer himself, but he also worked on the other side – with agencies and IT companies. With his background in web development, he noticed how many freelance web developers worked with agencies and how important it was to provide them with a community and to provide agencies and companies in general with a pool of freelancers that were reputable and skilled.

I want to put the spotlight on these talents, who do not fit in the frames of traditional jobs.

Using each other in a trusting environment

Collab Machine is like a mini-incubator for clients and talents to find each other.

For two years, Pierre-Luc has deliberately kept the network at a small scale (approximately 170 members and a pool of carefully selected advisors), with most of the activity on Slack and regular meetups. Recently, he has developed a dedicated social platform that allows clients to post their requests and freelancers to apply, but also to draft and send invoices. Soon, Collab Machine will also offer public liability insurance, life insurance and other social benefits.

We want to act like a community and as such, we play the role of human resource advisors.

Collab Machine has been involved with the BEC (Bureau d’entraide aux communicateurs) and recently partnered with ADI (which stands for Acceleration, Design, Innovation – read our article about this key player in the hardware innovation ecosystem) to strengthen the community-building initiative and better retain talents.

Collaboration can only be sustainable if it is based on trust.

This conception of collaboration is truly innovative – creating a community cannot only rely on technology, algorithms and technical excellence. There has to be human values and human relations too.

Check Collab Machine website and write to Pierre-Luc to get a chance to register on this innovative platform.

Two students are offering a more impact-driven “Uber” in Montreal

As Uber continues to infuriates taxi drivers in Quebec, and Teo Taxi files for bankruptcy, two entrepreneurs in their twenties are fine-tuning a different business model for a ride hailing app based on the social economy: Eva.

An improved and socially responsible version of Uber

Dardan Isufi and Raphael Gaudrault are 22 and 23 years old and both still studying, but they are also full-time entrepreneurs and co-founders of a young startup: Eva.

It all began in the Fall of 2017 as Uber was once again making the headlines in Montreal. The two friends started thinking of the ride hailing economy.

“The problem with Uber is not the concept of ride sharing but its implementation.”

Uber creates a precarious environment for drivers and an economy that does not invest benefits in the local economy (with 25% of revenues collected by the company).

From the old capitalism to the new sharing economy

Eva has completely shifted the economic model and offers a decentralized solidarity cooperative. Drivers and passengers are part of a community based on the redistribution of wealth (a great interview with Crypto Tim is available here)

When it comes to revenues, the driver members earn 85% of the total ride fare. While the rest does not go to any shareholder’s pocket but instead, 10% is used to provide funds to the cooperative and 4% goes for ecosystem treasury, and the rest goes to the Eva foundation (technical maintenance, communications).

“The idea is to maximize the profit for the driver members who often have to pay for the car, the maintenance, a driver’s license, fines, and energy costs.”

This is made possible by blockchain: based on the decentralization of data, this technology avoids the cost of stocking data on servers while offering more security and confidentiality. Everything is explained in this White Paper.

A taste for risk and for impact-driven values

Both students are invested in impact-driven organizations and deeply believe in values of cooperation, respect, and social justice. Dardan is studying Political Science and handles operations, i.e. legal constraints and authorizations. Raphael is studying Computer Software Engineering and handles the tech part of the work, i.e. blockchain. Both have a deep interest in solving problems and getting out of their comfort zone.

“A crazy idea will become realistic when it is embraced as a team.”

The co-founders have surrounded themselves with a team of technical ninjas and communications aurors who are getting ready to make their crazy idea a reality. As for the general public it can become part of the coop by joining as a rider, as a driver or as a support member.

A harsh market with high barriers to entry

Building sustainable innovations is not easy, especially in a market dominated by a giant like Uber. Some players have learned this lesson the harsh way: less than three years ago, Teo Taxi had brought a fleet of electric cars to the taxi industry in Montreal (we have written about them here) but it announced the shut down of its operations on 29 January 2019.

“Teo Taxi was a strong player in the transport industry. It provided a green alternative and had made the idea of electric transportation realistic”.

Hopefully, Montrealers will continue to embrace socially responsible innovations when it comes to ride hailing, and Eva will provide a highly differentiated alternative to Uber that can attract a community that believes in impact-driven initiatives.

Eva is more than a ride-sharing application, Eva is a movement empowering people with automation and inclusion.

After receiving legal authorization from the Quebec Ministry of Transportation, the Eva App should be launched in Montreal by the end of February 2019. Download the app and find out more about it.

Making wine in the city to make Montreal greener

Veronique is leading the first urban wine grower project in Montreal, Vignes en Ville. From her sustainable energy to entrepreneurship, discover her journey to innovate urban agriculture.

A passion for nature, changing the world, and wine

Veronique Lemieux started her career in renewable energies with a background in international business. She always wanted to change the world and contribute to society. Being a young mum, she decided to step away and while taking care of her child, she started following classes in naturopathy and botany for three years.

Her passion for nature continued to develop and she took more classes in permaculture with the idea of creating a vegetable garden on her rooftop. In August 2016, she took part in the summer school in urban agriculture of the Laboratory on Urban Agriculture (AU-LAB) in Montreal, which had a huge impact in her life: she was not alone in her granola universe!

At the same time, Veronique started her own company specializing in the private import of natural and organic wines, Les Vins d’Epicure. As she was looking for ways to combines both her experiences, she discovered the work of Rooftop Reds, the world’s first commercially viable rooftop vineyard in Brooklyn, New York. After visiting their location, she was ready to move to the next level and presented her project to AU-LAB, it was the beginning of the “Vignes en Ville” adventure.

Growing Grapes as a way to make the city greener

Unlike Rooftop Reds, which is oriented towards making premium wine, Veronique wants to use vineyards and wine making as a social innovation tool. Growing vine plants is another way of promote Montreal green alleys. Going further, she wants to train city inhabitants to make this a community-level project.

Of course, urban wine growing is also an experimental project that could benefit to the viticulture community. Veronique has initiated a partnership with the SAQ (Société des alcools du Québec) to test the impact of Tricentris recycled glass on vineyards growing.

Vine plants on the rooftop of Palais des Congres (c) Vignes en ville

Last summer, in 2017, 80 vine plants were set on the roof of Palais des Congres as a pilot and consequently, the SAQ announced in April 2018 that another project would be launched at its new headquarter in Montreal with 160 other vine plants. This 4-years long research study will help determine the evolution of rustic vine plants in an urban environment.

We are not focusing particularly on noble grape varieties but rather testing combinations with a learning purpose and using recycled glass powder is an innovative way of contributing to the circular economy.

Growing vines to make the city greener while having fun

Going further, Veronique wants to draw inspiration from other urban agriculture best practices around the world like the London-based Community Wine Making Schemethat has turned 850 kg of grapes into wine for London households since 2013.

My ultimate goal is to stimulate urban communities to get involved in the process: making their own wine, having fun in the process.

Indeed, there is already a tradition of making homemade wine in Montreal. It started in Little Italy with immigrants importing grapes from Italy and using a traditional technique. Veronique wants to go even further and promote balcony vineyards that would act like balcony gardens.

If you want to try the wine from Vignes en Ville and SAQ partnership, you will have to be patient as it will not be ready before 2022… in the meantime, you will soon be able to admire the plants at SAQ headquarter (Montreal East).

When innovation meets diversity: African dishes made in Montreal

Innovation has a lot to do with diversity. Today, we are presenting an exotic, promising startup: Sagafrika, by Sandra Muaka, a Montreal-based frozen African dishes maker. Between working with food industry giants and entrepreneurship, Sandra made her choice.

We met with Sandra Muaka from Sagafrikaat Montreal Inc. “Grand Messe” last month (read our full article on that great event). Here is the story of her new venture, started in May 2017 with her sister Aicha, and her own fascinating story, from Africa to cold Canada.

From Healthcare to Food Transformation

Sandra was training to become a doctor in Kinshasa (Democratic Republic of Congo) when she got the opportunity to continue her studies in Canada. She flew halfway through the world and decided to study Food Science and Technology as it had a health-oriented component. With a Bachelor from Laval University, she could start building her experience in Food Quality Assurance. For 10 years, Sandra worked in Quebec and Alberta in various food companies such as Old Dutch Foods, Kraft Foods, Olymel Red Deer, and O Sole Mio…

She definitely drove her entrepreneurial inspiration from her last job experience, more focused on ready-to-eat meals. As an immigrant, she knew the challenges that diaspora face when living abroad. She decided to create Sagafrika to offer a convenient, tasty, and accessible alternative to cooking African dishes. Offering frozen food products to African populations in Quebec was a new innovative way of answering a real need.

Quality Assurance is critical in the food industry. I wanted to use my expertise in that area to offer an innovative product.

From food scientist to entrepreneur

To fine-tune her concept, Sandra organised focus groups and tastings. Today, products are specifically targeted towards immigrants living in Montreal – students and families.

Sagafrika offers six recipes all inspired by her home country – DR Congo. Saka saka is the most famous one: a sauce made out of cassava leaves. Among other choices: a sauce with fish and sorrel, another with eru leaves and smoked fish or a more traditional spinach sauce.

Sandra currently cooks her products herself by renting a spot in an industrial kitchen, in Sainte-Agathe-des-Monts, Cuisine des pays d’en haut.

Frozen dishes bring a real security when launching a food startup: they can be sold within a year.

Sagafrika is focused on expanding its product line to the rest of African dishes and towards offering spiced side dishes like cassava or sweet potato fries.

For now you can order these delicious dishes here.

Cook, eat and do not leave any crumb with A dévorer!

Montreal is thriving with innovative ideas to fight against food waste. A dévorer is the new player in town. It offers special food kits to buy at your local supermarket to prevent products from perishing.

Chloe, an electrical engineer, did not plan on becoming an entrepreneur in the food industry and yet, after her MBA, she decided that she wanted to do something useful. Knowing that every Canadian family throws $28 worth of food every day (yes, that’s $1500 per year), food waste was a perfect challenge to tackle. But A dévorer has another social aspect: it helps retailers avoid losses while strengthening the link between retailers and consumers.

After improving her project in startup incubators (Entreprism 2016 at HEC Montreal) and pitching it in entrepreneurship competitions (Mouvement Novae 2018), A dévorer was ready to conquer Montreal.

Not just another meal kit

Yes, meal kits have become quite trendy but most of them are based on a delivery model: you order a kit of fresh vegetables or fresh products and get delivered every week. A dévorer sells kits in supermarkets so that retailers can benefit from the deal.

It’s not a meal kit, it’s an “anti-food-waste kit”.

The process is very simple: when doing your grocery at your local supermarket, you can find A dévorer kits with all the products required to cook a specific meal in less than 30 minutes. Kits are packed in a minimalist environment-friendly recycled material.

Recipes are focused towards healthier eating habits. They will change regularly and adapt to consumers’ preferences and feedback. Kits are offered for a recipe for 4 people and always include a vegetarian option.

Changing perceptions, innovating habits

“We want to get consumers involved in the process: they can solve a real environmental problem in a recreational way.”

It is common to consider perishable products that are close to the expiration date as “old” and less fresh. But they are just ready to eat and even better: they are discounted! The kit system allows to make these products more attractive and to show how cooking can be a fun, quick and easy process.

Instead of choosing ready-to-eat meals, you can eat fresh products and spend 30 minutes of your time in your kitchen, discovering a new recipe.

A pilot project in Montreal

A dévorer has managed to secure a partnership with one of the leaders in Canada food retail: Provigo. As of April 23, you can find the first line of kits at Provigo Eric Boivin, near metro Crémazie.