Last Thursday, if you were walking on Monk boulevard in Montreal and passed by the beautiful church on number 5959, you would never have imagined what was happening inside… 100 Montreal startups were presenting their products and services to media, corporations, influencers and the general public.
In an old church transformed into Theatre Paradoxe, you could discover various innovative ventures in the food, travel, services, marketing, design or fashion industry. This 3rd edition of the Grand Messe was organized by Montréal inc and presented by Bell. Startups were pitching their ideas in confessionals to the media who symbolically awarded a benediction to their favorite emerging startup.
Innovation Montreal’s team was on the ground and discovered 5 innovative products:
Brwski, the first in-store digital beerologist that simplifies how grocery customers discover beer in-store. They invented a unique machine to help beginners and beer geeks look for the perfect beer in store.
Sagafrika, offering the first range of African frozen dishes cooked in Quebec. We met with Sandra, the founder, and tasted a delicious cassava leaves sauce from Congo.
Perla Paletas, bringing typical healthy Mexican ice-cream and Popsicle to Canada. Made with real fruits and no additive, they offer an original healthy snack for summer days. We tasted their lime and cucumber Popsicle and their chocolat and raspberry frozen yogurt. Perla has launched a crowdfunding campaign on Ulule to extend her product line.
Reunion D Sens
With the same healthy concerns in mind, we got to admire a bicycle made of wood, Picolo Velo. The wooden bike frames have been designed and built in Montreal with social, environmental concerns. We also discovered that the same sustainable concern was shared by corporations : Reunion D Sens offers companies two innovative locations in the heart of Montreal to organise meetings. These locations offer a unique experience that stimulates creation and helps to lower stress levels and increase confidence.
Stay tuned for more in depth stories on some of these innovative startups!
Startupers start from unique ideas but these young ambitious entrepreneurs do not always have the proper skills to bring these ideas to reality. Montreal is home to a unique accelerator where two magicians, Stephane and Christian, create innovations.
ADI – that stands for Acceleration Design Innovation – is an accelerator for hardware innovations that supports startups and SMEs to move from prototyping to mini-series and deliver a product that answers real needs.
Christian welcomed Innovation Montreal in his “batcave” – ADI’s production shop on Clark street, where all products are designed and invented, where you can find the first 3D printer in Quebec next to an old-school keyboard and PCBs for new smart products.
It all started in 2012. Christian and Stephane met during Mtl Mini Maker event. They immediately shared their interest in inventing products and helping new ventures to succeed.
Christian comes from a modest background and is 100% autodidact: a college dropout who loves making his own objects (he created his own version of a Meccano game when he was a kid). He progressively created his own network and became a key influencer in the hardware startups community.
Stephane has a master in engineering who started his first venture back in the 90s called RGB Technologies, a provider of quality software applications for small business that was then sold to Telus.
We complement each other to provide unique solutions to startups.
An accelerator for hardware
The concept is very simple and answers real needs: when startupers have an idea, they get excited but sometimes lack the skills and knowledge to properly design and produce. ADI helps them find the right material and create a cost-effective product. But they go even further: they provide useful advice for mass production and distribution.
“Startups want to go directly to China to produce massively at a lower cost but they need customer development insights”
To benefit from the support of ADI, there is a fixed entrance fee of $2000 for market and development research and risk analysis, which effectively results in producing two prototypes. Then, if you want to move forward, you can get a customized budget to produce a miniseries and a design brief. And then only, you can go to China for mass production.
Smart objects for a smarter consumption
It is fascinating to learn how the most simple objects are made and to discover the inventions of the ADI team:
The Breathe 2 lamp (available at Neoshop, Quartier de l’Innovation) was first designed for yoga professionals. It is a smart lamp that helps regulate breathing through light variations. After testing the first version with early adopters and influencers, the team realized that there was a stronger demand for a simple meditation tool from the general public. Breathe 2 was accordingly redesigned.
PicGlu is a transparent adhesive membrane that allows smartphones to temporarily stick to pretty much all flat surfaces. You can then take hands-free selfies or film videos from a distance. This first version was created in 2015 but a few months ago, the ADI team started working on a new version called PicGlu Audio Stand. It provides a physical support to stick your mobile phone and to use for hand-free audio or video conversations. While the first PicGlu tool was for entertaining purposes, the new one answers more professional needs.
The ADI team is currently working with a regular customer portfolio of startups and SMEs from Montreal. Ideally, then would love to improve the distribution part of their support and help these entrepreneurs go international, providing them with the most efficient support.
Montreal might be known for its long white winters but it can rain a lot too. Montrealers tend to wear several layers of garments and especially young generations that walk and bike are in search for waterproof yet ergonomic and stylish accessories to “pimp their style”. The Animus backpack from Aeer is exactly designed for them.
With its anti-pickpocket design and removable hood, the Animus is adapted to the needs of the new generation and of its founder, Marc-Antoine Rivet.
Designing new ideas
At only 22 years old, this self-educated young entrepreneur is launching his second venture, Aeer bags, all by himself.
“The idea came to myself when I was in CEGEP and needed a practical object, I kept losing my things.”
Indeed, Marc-Antoine was a busy teenager, he launched his first venture when he was 15 to pay for his driving lessons. He started buying paintball equipment and selling it back and one thing after another, he progressively built a paintball company.
What makes Aeer bag different from other innovations is its removable water-resistant hood with adjustable sizing, which helps to protect users from the rain and its ergonomic design that helps balance the weight and minimize back pain.
Aeer bags have already raised interest from Canadian sport stores like Sport Experts and outside Montreal, in Toronto and in the US. The entrepreneurship community in Montreal is very supportive, especially when working on similar projects (It is in fact through John from Kinesix heating jacket that we have discovered Marc-Antoine).
Last week, Aeer launched a crowdfunding campaign on Kickstarter after several months of preparation and hard work. It is exactly the kind of products that make the Montreal entrepreneurs community so unique – it is realistic, innovative and affordable.