Montreal might be known for its long white winters but it can rain a lot too. Montrealers tend to wear several layers of garments and especially young generations that walk and bike are in search for waterproof yet ergonomic and stylish accessories to “pimp their style”. The Animus backpack from Aeer is exactly designed for them.
With its anti-pickpocket design and removable hood, the Animus is adapted to the needs of the new generation and of its founder, Marc-Antoine Rivet.
Designing new ideas
At only 22 years old, this self-educated young entrepreneur is launching his second venture, Aeer bags, all by himself.
“The idea came to myself when I was in CEGEP and needed a practical object, I kept losing my things.”
Indeed, Marc-Antoine was a busy teenager, he launched his first venture when he was 15 to pay for his driving lessons. He started buying paintball equipment and selling it back and one thing after another, he progressively built a paintball company.
What makes Aeer bag different from other innovations is its removable water-resistant hood with adjustable sizing, which helps to protect users from the rain and its ergonomic design that helps balance the weight and minimize back pain.
Raising awareness
Aeer bags have already raised interest from Canadian sport stores like Sport Experts and outside Montreal, in Toronto and in the US. The entrepreneurship community in Montreal is very supportive, especially when working on similar projects (It is in fact through John from Kinesix heating jacket that we have discovered Marc-Antoine).
Last week, Aeer launched a crowdfunding campaign on Kickstarter after several months of preparation and hard work. It is exactly the kind of products that make the Montreal entrepreneurs community so unique – it is realistic, innovative and affordable.
Innovation Montreal 